Owner insights

Articles in Owner insights

• How do I ask GorZesk about my business?On the dashboard home, type a question in Ask GorZesk about your business, for example "What products are running low on stock?". The answer is computed from your data and shows its source.
• Where do the owner assistant’s answers come from?From fixed tools that read your business’s data (sales summaries, low-stock lists, customers). It does not write its own database queries or choose which business to read.
• What is the daily brief?A short list of what needs attention today, such as quotes waiting for a reply, stock-out risk, weak margins, dead stock, inactive customers and yesterday’s sales versus your recent average.
• Why is my daily brief empty?With no products, sales or customers there is nothing to flag. Add a product with stock, record a sale or add a customer and tomorrow’s brief will have data.
• Is the profit figure real?It is an estimate of gross profit from product costs, not net profit: expenses, fees and taxes are excluded, and it depends on cost data being present.
• How do I add product costs?Edit the product and enter its cost. Changing a cost changes the profit estimate for past sales too.
• What does the Analytics page show?Sales for a recent period with a comparison to the prior period, active products, low stock, quote conversion, repeat customers, top sellers, revenue, the quote pipeline and products often bought together.
• What is Bought together?Products that appear in the same orders. It only shows a pattern when there is enough order history to be reliable.
• How do I see how much AI I have used?Open AI Usage (owners and admins) to see total AI calls, estimated cost, average latency, failed calls and token use for the last 30 days.
• Is the AI cost an invoice?No. It is estimated from publicly documented provider pricing, not an actual invoice.
• What is the monthly AI call budget?Each plan includes a monthly number of AI replies (4,500 during the free first month and on Pro, 25,000 on Business, by contract on Custom plans). When the limit is reached, AI replies pause until the next month or until you upgrade; customer messages still reach Conversations and your own replies keep working.
• Who can see AI Usage?Only owners and admins of the business.

Not here? Ask the team and a person will follow up, usually within one to two business days.