Industries
Beauty and wellness
Cosmetics, skincare and wellness products.
The challenge
What makes this industry hard
Cosmetics and skincare with ingredients, shades and sizes, where a wrong answer can cost trust.
- 01
Customers ask about ingredients, shades and suitability.
- 02
Small differences between similar products.
- 03
Trust matters, so wrong answers are costly.
What customers ask
Questions your customers send
Typical examples, not quotes from real customers. GorZesk answers from your catalog and stock, or hands the conversation to a person when your records do not say.
“Does this moisturiser contain fragrance?”
“What is the difference between the two vitamin C serums?”
“Which shades does the foundation come in?”
How GorZesk could help
Capabilities that apply
Only general GorZesk capabilities that exist today. GorZesk has no industry-specific modules.
- Structured product comparison
- Grounded ingredient and shade answers from your catalog
- Human handoff on low confidence
Illustrative example
What this looks like
How the product is designed to work, told as a short scenario. Examples, not customer accounts.
A shopper compares two serums side by side using the fields you recorded.
Appropriate AI use
Where AI helps, and where it stays out
Where it helps
- Compare products using the attributes you entered.
- Hand off anything medical or personal to a person.
- Never give advice beyond your catalog content.
Where it stays out
- It answers only from your catalog and records, never from general knowledge about your products.
- When the data does not support an answer, it says it does not know and hands off to a person.
- Anything with real-world consequences waits for your approval.
Getting started
Set it up, and know what stays with you
Setup steps
- Record ingredients, shades and sizes as attributes, not only in descriptions.
- Keep shades as variants with their own stock.
- Connect the channels where customers ask before buying.
- Check which questions were handed off and add the missing details to your catalog.
What a person still decides
- Allergy, skin-condition and suitability questions go to a person; GorZesk gives no medical or dermatological advice.
- Customer follow-up drafts wait for your approval before they are sent.
Limits
What GorZesk does not do
- GorZesk is a catalog-and-orders product. It does not include industry-specific modules (for example prescriptions, table booking or shipping-carrier integrations) unless they are listed on the product page.
- GorZesk does not provide medical or dermatological advice. Answers come only from your catalog data.
Integrations
How it connects
Your website widget and the messaging channels you connect (Messenger, WhatsApp, Instagram, Telegram, email), plus CSV and Excel import. No other third-party integrations are built in today.
Security considerations
Read this before you put data in
GorZesk isolates each business’s data with an API-layer membership check on every request, validates uploads, and keeps AI answers inside your own data. GorZesk does not hold SOC 2, ISO 27001, HIPAA or PCI certification, and nothing on this page should be read as a compliance claim for your industry. Check your own regulatory requirements before putting sensitive data in any tool. Security and data
Learn and get help
Set it up with guides and answers
- Getting started with GorZeskA reading path from an empty account to a working assistant.
- Import your catalog from a spreadsheetCSV or Excel, with a preview and a sample file.
- Catalog and products helpVariants, attributes, photos and product limits.
- Plans and billing helpThe free first month and the Pro, Business and Custom plans.
Try it on your own catalog.
Your first month is free, with every feature and no card.