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Customer support

AI customer support: what it can and cannot do

How AI handles repetitive support questions, and why human hand-off matters.
On this page
  1. The short answer
  2. What GorZesk does about it
  3. Limits to know
  4. Common questions

The short answer

AI customer support answers common questions instantly, at any hour: availability, price, sizes, delivery, quote status. It works best on questions whose answers exist in your data.

Good support automation knows its limits. When a request is sensitive, unclear or outside its data, it should pass the conversation to a person with the context.

What GorZesk does about it

GorZesk’s assistant answers from your catalog and orders, shows every conversation in one inbox, and lets you reply yourself. When it is not confident it hands off instead of guessing.

Step-by-step guide

Limits to know

  • It does not decide refunds or discounts for you. Anything with real-world consequences waits for your approval.

Common questions

Does it replace my support team?

No. It takes repetitive questions so people can focus on the ones that need judgment.

What happens outside business hours?

The assistant can answer from your data at any hour; open items wait in Conversations for you.

Related topics

  • AI assistantsAI chatbot for your website: how it worksHow a website chatbot answers visitors from your real catalog, and what to check before you turn one on.Read
  • Customer supportHuman hand-off in AI chatWhy a good AI chat passes the conversation to a person, and how GorZesk does it.Read
  • Messaging and socialAI on WhatsApp, Messenger and TelegramHow an AI assistant works on messaging channels, and what you need to connect them.Read

Last updated 2026-09-25. Something unclear or wrong? Tell us.

On this page

  1. The short answer
  2. What GorZesk does about it
  3. Limits to know
  4. Common questions

Related topics

  • AI chatbot for your website: how it works
  • Human hand-off in AI chat
  • AI on WhatsApp, Messenger and Telegram

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