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  3. What is a SKU and do I have to use one?

Catalog and products

What is a SKU and do I have to use one?

Short answer

A SKU is your own code for a product. It is optional, but SKUs make search, imports and duplicate detection much more reliable.

Category: Catalog and products · Last updated 25 September 2026

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  • How do I search and filter my catalog?
  • How many products can I have?
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More in Catalog and products

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  • Prepare your catalog for AIGuide
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